Māia has returned for a second video series taking rangatahi behind the scenes of seven Maori businesses. Māia promotes understanding of the roles, opportunities and career pathways within the Māori business economy.
Featuring businesses in the primary industry, health, hospitality, fashion, retail, tourism and digital technology industries, the series brings to life real Māori employer success stories.
Rangatahi Māori get practical tips to help them understand how to secure their first job, learn on the job or what they need to be an entrepreneur.
A strong focus for the second Māia series are employability skills like resilience, self-management, and a positive attitude. The employability skills framework was developed by the industry and identified the skills job seekers need to succeed in the modern workplace.
Māia is based off the Project Kāmehameha research in 2015 that showed rangatahi Māori find visual interest, story-telling, and celebrating Māori success key to viewing authentic and relevant content.
Watch the Māia video series on Career New Zealand’s Facebook page or online atwww.careers.govt.nz/maia. A teacher resource page has advice and suggestions on how to use Māia in the classroom - https://www.careers.govt.nz/maia-series-one/maia-advice-for-teachers.
The Māori businesses include: Moana Fisheries, Frontside Media and Dentalcare West in Auckland, Hapi Café and Aroha and Friends in Napier and Whanganui River Tours and Local & Loyal in Whanganui.